Last Updated: 12/16/2025
This Privacy Policy applies to individuals residing in the US, Canada, Europe, and other locations who access or use PanelIQ’s websites, applications, online survey systems, browser extensions, emails, and any other digital properties or services we make available (collectively, the “PanelIQ Site and Features”). PanelIQ (“PanelIQ,” “we,” “our,” or “us”) is a United States–based technology and market research company. This Privacy Policy explains how we collect, use, store, share, secure, and otherwise process personal information through the PanelIQ Site and Features.
Your use of the PanelIQ Site and Features constitutes your acceptance of this Privacy Policy and our Terms of Use, which include a binding arbitration clause and a waiver of class action rights. If you do not agree to the terms described in this Privacy Policy, you should immediately discontinue your use of the PanelIQ Site and Features.
Unless otherwise stated, this Privacy Policy applies only to information collected online through the PanelIQ Site and Features, and not to information collected offline or through unrelated websites, applications, or services to which we may provide links.
When you visit or use the PanelIQ Site and Features, you may provide, and we may automatically collect, information that identifies you personally. “Personal Information” means information that can reasonably be used to identify, contact, or locate you. Examples include your name, email address, phone number, date of birth, mailing address, ZIP or postal code, device identifiers, social media profile information, and similar details. We may also collect demographic information, survey response data, and account credentials when you register or participate in research activities.
Personal Information may be collected when you create an account, participate in surveys, communicate with us, join email lists, submit feedback, install browser extensions, or otherwise engage with the PanelIQ Site and Features. We may also collect “Non-Personal Information” (“Non-PI”), which cannot reasonably identify you on its own. If we combine Non-PI with Personal Information, we treat the combined data as Personal Information.
If you choose not to provide certain Personal Information, you may be unable to access some or all of the PanelIQ Site and Features.
We may receive additional information about you from trusted third parties, including research partners, identity and fraud-prevention vendors, analytics providers, and social media networks when you choose to link or interact with them through the PanelIQ Site and Features. Such information may include confirmation of your identity, eligibility checks, account verification details, and information necessary to validate survey participation. Any information received from third parties and combined with information collected through the PanelIQ Site and Features will be treated under this Privacy Policy.
PanelIQ uses Personal Information and Non-PI to operate, maintain, and improve the PanelIQ Site and Features; provide surveys, research opportunities, content, incentives, and relevant communications; validate data quality; prevent fraudulent activity; and support analytics, optimization, compliance, and administrative functions. Personal Information may also be used for research, internal analysis, troubleshooting, service improvements, and other business-related purposes as permitted by applicable law.
We may share information with our affiliated entities, service providers, survey partners, clients, incentive providers, analytics companies, and other trusted third parties who assist in delivering the PanelIQ Site and Features. These parties may help authenticate users, facilitate rewards, host data, enhance security, or conduct research analytics. We may also share aggregated or anonymized information that does not identify you personally for business or research purposes.
The PanelIQ Site and Features may include blogs, forums, feedback tools, or public-facing features that allow you to submit comments, text, photos, videos, audio, or other “User Content.” Any User Content you submit may be publicly visible depending on the feature, and may include metadata that could contain information about you. If you choose to voluntarily disclose Personal Information through User Content, that information becomes publicly available and is not protected by this Privacy Policy. By submitting User Content, you grant PanelIQ permission to use, reproduce, adapt, display, or distribute such content for operational, administrative, or promotional purposes.
The PanelIQ Site and Features may contain links to third-party websites, applications, or tools that we do not own or control. These third-party services may collect Personal Information or other data from you independently, including through their own tracking technologies. Their privacy and data-handling practices are governed by their own policies, not by this Privacy Policy. We encourage you to review those third-party privacy statements before interacting with their services.
PanelIQ may work with advertising networks, attribution platforms, or analytics providers who may place cookies or tracking technologies on your device to measure engagement, provide aggregated analytics, and improve campaign performance. These third parties may collect information about your interactions with the PanelIQ Site and Features and other digital properties over time. Their data collection activities are governed by their own privacy policies.
PanelIQ and certain trusted third parties use cookies, pixel tags, web beacons, device fingerprinting technologies, embedded scripts, session replay tools, and similar tracking mechanisms to analyze usage patterns, authenticate users, maintain sessions, detect fraud, deliver surveys, improve system performance, and personalize your experience. You may disable or delete cookies through your browser settings; however, doing so may limit functionality and affect your ability to fully use the PanelIQ Site and Features.
PanelIQ may disclose information when required to comply with legal or regulatory obligations, such as responding to subpoenas, court orders, lawful requests by government authorities, or other legal processes. We may also disclose information if we believe such action is necessary to investigate fraud, prevent harm, address security concerns, enforce our Terms of Use, or protect the rights, property, or safety of PanelIQ, our users, or the general public.
If PanelIQ undergoes a business transition such as a merger, acquisition, divestiture, financing, sale of assets, or reorganization, your Personal Information and other data may be transferred to the acquiring or successor entity as part of the transaction. The new entity will continue to handle your Personal Information consistent with this Privacy Policy unless otherwise permitted by law.
You are responsible for ensuring that the Personal Information you provide is accurate and current. If you have questions about updating your information, managing your privacy choices, or opting out of certain data uses, you may contact us using the information provided in the Contact Us section below. You may opt out of marketing communications by following instructions in those messages or by contacting us directly. Even after opting out of marketing communications, you may continue to receive transactional or administrative messages regarding your account or the PanelIQ Site and Features.
PanelIQ may modify this Privacy Policy from time to time. If we make material changes, we may notify you through email or by posting an updated version in prominent areas of the PanelIQ Site and Features. Your continued use of the platform after such changes constitutes acceptance of the updated Privacy Policy. If you do not agree to updates, you should discontinue using the PanelIQ Site and Features.
PanelIQ does not knowingly collect Personal Information from children under 13 years of age, for residents of the European Union and applicable European jurisdictions, the minimum participation age is 16, as required by GDPR, and the PanelIQ Site and Features are not intended for use by children under 13. If we become aware that we have collected Personal Information from a child under 13, we will take steps to delete such information promptly. If you believe that a child has provided Personal Information to PanelIQ, please contact us at support@panelliq.com.
PanelIQ employs reasonable administrative, technical, and physical safeguards designed to protect Personal Information from unauthorized access, alteration, disclosure, or destruction. Despite our efforts, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee the absolute security of your information. You acknowledge that transmission of Personal Information is done at your own risk.
PanelIQ processes and stores data primarily in the United States. Some processing may occur in other countries, including India and Europe, through service providers acting on our behalf. By using the PanelIQ Site and Features, you consent to the transfer and processing of your Personal Information in the United States and other locations where we or our service providers operate. The laws of the United States, including the State of Delaware, govern the interpretation and application of this Privacy Policy, regardless of conflict-of-law principles.
PanelIQ retains Personal Information only for as long as reasonably necessary to fulfill the purposes outlined in this Privacy Policy, including providing services, complying with legal obligations, resolving disputes, enforcing agreements, and maintaining business records. Retention periods may vary depending on the nature of the data, contractual requirements, and applicable laws. When Personal Information is no longer required, it is securely deleted, anonymized, or de-identified in accordance with our internal data retention and destruction policies.
If you are a resident of California, Canada, or another U.S. state with applicable consumer privacy laws, including the California Consumer Privacy Act as amended by the California Privacy Rights Act (“CCPA/CPRA”) and Canada’s Consumer Privacy Protection Act (“CPPA”), you may have the following rights regarding your Personal Information, subject to verification and applicable legal exceptions:
Right to Know / Access
You have the right to request disclosure of the categories and specific pieces of Personal Information we have collected about you, the sources of such information, the purposes for collection, and the categories of third parties with whom we share Personal Information.
Right to Delete
You have the right to request deletion of Personal Information we have collected from you, subject to certain legal, contractual, and operational exceptions.
Right to Correct
You have the right to request correction of inaccurate or incomplete Personal Information maintained about you.
Right to Opt Out of Sale or Sharing
You have the right to opt out of the sale or sharing of your Personal Information, including sharing for cross-context behavioral advertising or similar activities, where applicable under law.
Right to Limit Use of Sensitive Personal Information
Where applicable, you may request that we limit the use and disclosure of Sensitive Personal Information to purposes permitted under applicable law.
Right to Non-Discrimination
You will not be discriminated against for exercising any of your privacy rights. This includes denial of services, different pricing, or reduced service quality, except as permitted by law.
“Do Not Sell or Share My Personal Information”
PanelIQ provides a mechanism for eligible users to opt out of the sale or sharing of Personal Information by submitting a request via email to support@panelliq.com with the subject line “Do Not Sell or Share My Personal Information.” Requests will be processed in accordance with applicable U.S. and Canadian privacy laws.
Requests to exercise rights under CCPA/CPRA or CPPA may be submitted by contacting us at support@panelliq.com. We may require verification of identity before fulfilling requests.
If you reside in the European Union, the European Economic Area, or other European regions with applicable data protection laws, you have additional rights regarding your Personal Information under the General Data Protection Regulation (“GDPR”) and comparable European laws. These rights include the ability to request access to your Personal Information, correct inaccuracies, request deletion, restrict processing, object to processing based on legitimate interests, request data portability, and withdraw consent at any time when processing is based on consent. You may also lodge complaints with your local data protection authority.
PanelIQ processes European Personal Information based on lawful grounds that include your consent, our legitimate interests (such as fraud prevention, analytics, and service improvement), the performance of contracts (such as reward fulfillment), and compliance with legal obligations. When European data is transferred outside Europe, including to the United States, we use appropriate safeguards such as Standard Contractual Clauses, Data Processing Agreements, and technical measures designed to protect the data during transfer and processing.
Requests to exercise GDPR or other European privacy rights may be submitted to support@panelliq.com.
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at:
Email:
support@panelliq.com
DOP:
Rajesh Dechineni
PanelIQ – Privacy Office
See also our Terms of Use.